Kanye West: The Power Of Yeezus Compels You

In case you didn’t already know, Mr. West is back (he ain’t really go nowhere tho). And I aint talkin bout his tabloid covers, he’s coming out with his new album named Yeezus

Here’s a few things you can learn from Kanye and his latest promotion of his new album Yeezus.

PRESENTATION

Kanye has lately been using this one a lot, but man it’s powerful. He’s actually making just the listening to, of his music, an amazing event. His last album, he made a movie and got a ton of hype off of it, this time around guess what he did…

He premiered a video of his song on the walls of buildings in the city. Several buildings in the city and he created a hysteria of people trying to make it to these grimey screenings.


POSITIONING

Now, another important thing Yeezy Da Gawd does is position himself so that he’s clearly in a class of his own. Take note here, because EVERY artist can do this (see How To Stand Out). I call this “Anti-Positioning”, if you don’t stand for something at least stand against something. He literally goes against every pre conception that goes on in the music industry.

    – His music sounds COMPLETELY opposite of what everyone else is doing right now
    – He raps about subjects that no else talks about.
    – He does whatever type of music he wants (unlike everybody else)
    – He doesn’t have a [email protected]%!in ALBUM COVER!
    – He calls himself the anti-celebrity


PRESS

Now in a dream world, we would just do the music we love and not care what our fans say, or what the critics say. But in reality most artists aren’t savvy enough to have a successful album without RADIO.

Not that it’s impossible, but it’s more challenging. Using tools like free publicity, kanye has stayed top of mind in his market. People think he will sell just because his name, but if that was the case he would just put it out and call it a day. But he’s not doing that he’s purposefully using press to his advantage.


Here’s how Kanye uses PR to his advantage:


    – Rants
    – Random calls to radio stations
    – Dating Kim Kardashian
    – Song Premiere
    – Album Listening Session
    – Outrageous shock statements in interviews
    – Blasphemous Album Title
    – etc etc

WHATS NEXT:

Leave a comment, tell me what you think about this post and how you plan on using some of these strategies for your next launch!

Over the last 12 years BoiGenius has invested his life, time and thousands of dollars into creating and building successful campaigns with dope music. BoiGenius is a highly sought after soulful hip hop composer with clients worldwide. He is also known as an author for his digital "CLAAMP" series and insightful ebook "Music Money Machine". Learn more about BoiGenius here
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